Strategic planning/positioning and sensitive issues management. Our branding efforts helped lead to status of CEO as premier industry thought leader and designation of Staticworx as fourth fastest-growing private company (BBJ), Inc. 5000, and many other industry awards. Created marketing plan and rollout of all marketing/PR/advertising outsourced activities, including: websites, videos, collateral (scores of brochures, new business presentation and educational and educational material, and direct mailers), numerous published guest columns and case studies (including front-page articles and guest columns) , print ads, social media program, email marketing, blogging, testimonials, seminars, networking. Oversight of production and webmaster activity. Liaison with business partners and vendors.
Starting in 1989, we represented the Finishing and Business Systems divisions of one of the nation’s largest distributors of office and printing equipment, based in Andover, Mass. Comprehensive editorial coverage included nearly 100 ghost-written articles and customer case studies. Print collateral and direct mail campaigns. Advertising consultation. Press coordination at more than 25 trade shows nationwide leading to editorial placements valued at many hundreds of thousands of dollars. Special event support. Major cause-related marketing program established with ProLiteracy Worldwide. Newsletters and website consultation.
Standard Duplicating Machines Corporation website.
Public relations, newsletters, and crisis management for electrical services/HVAC company in Winchester, Mass. Public service campaign with Handi-Kids. Assisted with rebranding campaign for JET.
Public relations campaign to introduce this management consulting service in Washington, DC.
Public relations and trade show support for this network consulting firm.
Web site development for this electronics service firm.
Lighthouse Electronics website.
Public relations and newsletters for this manufacturing company in Franklin, NH.