In 2009, I approached Gary Woonteiler and asked for his high-level counsel regarding a very sensitive and complicated business dilemma. To respond to my needs, Gary needed to understand not only the intricacies of my highly technical industry—anti-static flooring—but also the challenges of dealing with potentially damaging forces and business issues. Gary met with us, and I was immediately impressed with his ability to listen, absorb, and ultimately speak out with carefully considered strategies that presented new ground for us and, frankly, required a leap of faith on our part.
What ensued was Gary’s preparation of a very comprehensive, strategic branding/marketing/ public relations plan that clearly defined our positioning, many targets, and diversified messages needed in segmented marketing campaigns. I could elaborate on the numerous deliverables from Woonteiler Ink—a stunning corporate brochure and numerous additional marketing collateral, website enhancement, scores of published guest columns, application stories, front-page coverage in multiple media outlets, video support, special events networking, select advertising, e-newsletter, blogging, social media assistance, and numerous campaigns to launch new products. The upshot is that Staticworx won numerous industry accolades and dramatically increased its revenue, becoming one of the fastest-growing private companies in the Boston area, as well as an Inc. 5000 selection. We are today recognized as the preeminent static-control flooring provider in the world, and I am recognized as a foremost industry thought leader and educator…all because of Gary’s personal efforts and his oversight of our associated business partners.
Perhaps most importantly, he has helped to change the way we see our business and communicate with prospective clients—face -to-face on a daily basis—including articulating who we are and what we want them to understand about us. In short, Gary embraced us as a small business with understandable small business tunnel vision, biases, and marketing ignorance, and transformed our “no longer small business” into a player on the international stage. Without trust in him personally, that could never have happened. I would never work with another marketing partner.
CEO and Founder