Since 1993, we have managed the outsourced marketing and communications for the largest regional overnight delivery service on the East Coast. Services have included branding/corporate identification, media relations (including award-winning editorial coverage in major business journals and national trades and hundreds of bylined guest columns and case studies), advertising, extensive print collateral, direct mail campaigns, external and internal newsletters), website development and content (including blogging and testimonials), digital/social media, trade show displays/participation/speaking, annual meeting support, grand openings, cause-related marketing program with the American Heart Association and promotion of the company’s 25th and 30th anniversaries. Conducted public affairs in new markets. We also orchestrated major keynote addresses for the company’s CEO and facilitated the company’s Entrepreneur of the Year award with Ernst & Young Today, following the 2016 sales of EC to Dicom, we are working on a rebranding campaign.
Strategic planning, corporate ID, public relations, and public service campaign with AIDS Action Coalition for this same-day messenger service in Boston. Promoted Best of Boston awards.