For this landmark New England institution, we opened a design center in Boston and secured the Mayor’s participation. Established public relations program. Promoted public service program and special event fund-raisers with Friends Fighting Breast Cancer. Christmas hat drive and promotion at Massachusetts General Hospital. Managed annual Quiltathons and promoted knitting classes. Assisted with advertising and catalogues.
For one of the area’s largest auto glass companies, based in Stoneham, Mass., we created a corporate identity campaign to position EAG as the safety leader; this was tied to a major community relations partnership with Safe Kids Coalition of Boston. Consulted on advertising campaign. Created promotional packet and advised sales force. Coordinated numerous free car seat events for low-income families throughout Greater Boston; tied to extensive radio promotion. Produced e-newsletter. Formed promotion with the Boston Bruins. Website development. Extensive media campaign, including article placements. Coordinated fund-raiser with St. Jude’s Hospital.
Positioned research and campaign to announce new strategic partner.
Created positioning around events in which we donated eye glasses to Boston’s homeless population. Resulted in substantial TV, radio, and print publicity. Ongoing public relations and advertising.
Store opening, fashion event, and public relations.
Corporate identification. Advertising and public relations for Newton, Mass., and Warwick, RI, kitchen and bath showrooms. Liaison with manufacturers including Kohler. Print, radio, and TV advertising. Produced extensive collateral, billboards, and public service campaign with Safe Kids Coalition. Public affairs in new market.
Public relations and openings promotion.
Positioning, trade shows, special events, and public relations for Hyannis, Mass., leader in the lumber industry.
Public relations and openings.
Long-time agency of record for leading national fitness distributor in Easton, Mass. Services included advertising, public relations, newsletters, collateral, numerous trade shows, and editorial placements valued at hundreds of thousands of dollars.
Public relations and collateral.
Coordinated special event tied to return of overseas soldiers. Radio promotional tie-in.
Collateral and major radio, TV, and print coverage for consumer advocacy organization.
Promoted opening of this clothing boutique in Wellesley, Mass.
Public relations and promotions for clothing manufacturer in Cambridge, Mass.
Marketing consultation and article writing for reprographics company that purchased Charrette. Campaign to introduce QR codes to local market.