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We have represented BIDMC for more than10 years, working with the main hospital (chief consultant for the CardioVascular Institute (CVI), Walking Program, and Cancer Center) as well as satellite offices (including BIDHC-Needham, and BIDHC-Chestnut Hill Square). Comprehensive public relations services have included multiple guest columns, blogs, radio and TV interviews (WBZ, Chronicle, etc.), major print news coverage, client case studies, website content, and multiple appearances on Physician Focus (produced by Massachusetts Medical Society). Helped plan and execute special events, including opening of BIDHC-Needham Cancer Center & Surgical Pavilion, opening of BIDHC-Chestnut Hill Square/Urgent Care, “The Heart of a Woman” event, Liver Cancer Grant Incubator event, National Walking Day, and Boston Heart Walk. Ongoing efforts to promote the health benefits of walking included “Walks of Life” “Lifestyle Change Awards” programs. Liaison with social media, production, physicians, MMS, and American Heart Association.
Beth Israel Deaconess Medical Hospital website.
Served as the outsourced marketing/PR department, managing four people. We helped Harrington grow from a small community hospital into a major regional healthcare system and become the recipient of numerous local and national awards. From the ground-up, we developed a branding/corporate identity and marketing plan; we sustained a hugely successful media relations program, including numerous front-page stories, guest columns, case studies, and daily editorial placements; we implemented an advertising campaign (including print ads, billboards, cable TV, and online physician recruitment); and we produced a full complement of print collateral (hundreds of brochures, newsletters, and direct mail pieces). We established a robust social media platform (including Facebook and Google AdWords campaigns), email marketing, and community outreach/speaking program. Redesigned and upgraded Harrington’s website with numerous videos, testimonials, and blog posts. We also managed major openings and special events, including new Diagnostic Imaging Department, new Cancer Center, new Emergency Department, and new Urgent Care Center. Managed Community & Government Relations Committee and was liaison with research firm that conducted focus groups. Participated at Strategic Retreat and formulated strategy with Executive Committee. Provided strategic counsel and issues management for CEO.
Harrington HealthCare System website.
Testimonial from President & CEO, Ed Moore.
Developed marketing program for opening of this center for cognitive behavior treatment, including corporate identification, website, blogging and published articles (Huffington Post), social media, e-newsletter, speaking opportunities, advertising, and publicity. Also edited book on anxiety disorders published by John Hopkins.
Testimonial from founder, Dr. Kathleen Trainor, Psy.D, LICSW.
Woonteiler Ink (Wink) has provided full marketing services to CHO, New England’s largest private cancer care network, for more than 15 years. This has included branding/corporate identify, website content, extensive print collateral, direct mail to multiple markets, comprehensive public relations and article writing, original publications of the Journal of Community Cancer Care, advertising/recruitment, physician marketing, special events/seminars, trade show coordination and displays, Best of Boston recognition, national award recognition, pharmaceutical liaison, and more. Ground-breaking/openings event management and remarks. Joint programs with American Cancer Society and community hospitals. Recently, CHO won top honors nationally for the best oncology Market Position program, thanks to the efforts of Wink.
Testimonial from former CEO, Walt Kagan, MD, Ph.D.
We were responsible for the editorial content of the summer 2016 edition of Heywood Hospital’s community magazine, A Healthy You. Our services included interviewing physicians/providers and patients and writing articles on timely healthcare issues.
Heywood Hospital website.
Wink helped establish the identity and promote the opening of the Commonwealth Atrius Cancer Center in Weymouth, Mass. Grand opening, managed remarks, press. Continued services included marketing to the local medical community, consumer campaign (print ads, billboards, transit, posters), public relations and article writing, special events, and website.
Established campaign introducing new technologies to Radiation Oncology Center, including physician marketing and press tours resulting in major national and local editorial coverage. Publicized NEMC’s Patient Shuttle. Efforts increased volume by 25%. Also worked with Tuft’s PR Department to promote hospital’s Cancer Center.
For this Cambridge hospital, we implemented a campaign to promote the Overlook Cardiac Center, including public relations, print collateral, and community relations (public service program and event with American Heart Association). Also developed campaign to promote Women’s Health Services in Lexington. Served on TQM Re-engineering team.
Created marketing plan and branding for the largest independent physician association in Worcester. Established cause-related marketing program (Step Up for Weight Loss), including print collateral, physician office campaign, and special event to fight obesity. Produced all marketing collateral and press material. Consulted on trade shows.
Developed corporate identity program and collateral for this acclaimed weight loss practice within Beth Israel Deaconess Medical Center. Highlights included major coverage in Boston Globe and Boston Globe Sunday Magazine. Promoted cooking clinics. Increased volume by 40%.
Ongoing public relations support and media placements.
Logo and print advertising.
Campaign to introduce TMJ Surgi-Center to multiple markets. Included direct mail and extensive case studies published in scores of newspapers.
Community report and series of brochures.
Testimonial from Former Director of Development and VP for Marketing, Planning and Development, Rich Weir.
Marketing consultation, promotional folder, and series of brochures for BIDMC physician group. Ongoing consultation.
Wrote annual report for this hospital/medical services plan in Waltham, Mass.
Logo development and brochure for residential treatment center in Arlington, Mass.
Brochures on long-term care.
Read Gary Woonteiler’s articles on Healthcare Marketing
Hospital Newspaper, Changing Times Call for New RX: Part 1 | Part 2
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