I’ve enjoyed a uniquely productive business relationship with Gary Woonteiler for more than 25 years. He has been a trusted, outsourced marketing partner, starting when I led the Cushman & Wakefield Massachusetts office and continuing when I was hired to head Cresa’s Boston office. During this time, Gary has consistently provided excellent services and results, particularly in helping Cresa grow to become the area’s and the world’s largest tenant rep commercial real estate firm (Gary’s firm has also managed public relations for Cresa LLC).
Among his many achievements, he and his firm have provided strategic positioning and key messaging for us in the market, and he has presented our team as prominent thought leaders. He has provided top-level issues management, campaign/special events management, and has generated more than 1,000 media placements, including countless major feature stories and bylined articles. He has helped us in securing numerous industry accolades and keynote speaking opportunities. Beyond traditional public relations, he established robust email marketing and blogging programs for us, created compelling ads, and helped with our web development, video productions, and social media.
As I’ve often told Gary, I value him as a creative, dedicated, reliable, and flexible partner who has always provided great ROI. On that note, Gary and his team understand how to integrate a marketing program and repurpose material to optimize value. He understands our business, responds to our unique needs, and leverages resources to the fullest extent. I have great respect for him as a person and a professional and truly appreciate his continued contributions.