I am one of the founders of Eastern Connection, which planned and implemented an innovative marketing strategy with the strong support of Gary Woonteiler and Woonteiler Ink as our outsourced public relations and marketing partner. The strategy and branding helped us become the largest regional parcel delivery company on the East Coast as well as a go-to media source.
Woonteiler Ink has been a key business partner for over 20 years. They have generated hundreds of article placements for us, including WSJ, NY Times, Boston Globe, and business/trade journals; they coordinated major trade shows, keynote speaking opportunities, and industry accolades, such as Entrepreneur of the Year; they functioned as an extension of our sales force and helped with internal communications; they set up our Internet, blogging, case studies, email marketing, newsletters, community relations, and assisted with social media.
These are just some of the invaluable contributions from Gary’s firm. His loyalty, creativity, and flexibility will be forever cherished since much of EC’s success was driven by his efforts, expertise, and professionalism.
President & CEO